How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

Writing cover letters might seem intimidating sometimes. Most job seekers face more hurdles when they try to write this vital piece that can become the make-or-break criteria for eventually nailing that interview. 

The truth is that hiring managers indeed read these letters; they can undoubtedly boost applications when well-written.

This guide will walk you through creating a cover letter that authentically represents you while maximizing your chances of getting noticed.

Transcript

Cover letters often inspire dread among job seekers. Even experienced professionals admit to hating the process. Amy Gallo, Harvard Business Review editor and cover letter expert, acknowledges this common feeling.

 She notes that despite writing about how to craft these documents, she also finds them challenging. This shared struggle highlights why having a systematic approach matters. The transcript reveals the journey from frustration to confidence that many experience when learning proper cover letter techniques. 

Your own transformation can follow a similar path with the right guidance. The conversation between Elainy and Amy demonstrates that even experts recognize the difficulty but have developed strategies to overcome it.

Make it one page

Your cover letter should never exceed one page. Hiring managers have limited time and attention spans. They scan dozens of applications quickly. A concise, focused letter shows respect for their time. 

Do not manipulate margins or reduce font size to cram more text. Instead, prioritize your most compelling points. Think of your cover letter as valuable real estate where every word must earn its place. The discipline required to fit everything on one page forces you to identify what truly matters. This exercise in brevity demonstrates your ability to communicate efficiently. 

Conciseness becomes a skill that reflects positively on your professional abilities. Remember that being thorough does not mean being lengthy. A well-crafted single page that highlights your relevant qualifications will make a stronger impression than a rambling two-page letter.

Do research, find a name

Research the company deeply before writing a cover letter. Visit their website and “About Us” part to know about this mission and values. Peruse through their social media accounts to get updates on current projects and priorities. This knowledge allows you to align your letter with their specific needs and culture. 

Finding the actual name of the hiring manager transforms your application from generic to personal. “To whom it may concern” signals minimal effort. A named greeting shows initiative and attention to detail. Use LinkedIn to identify team leaders in the relevant department. If necessary, call the company to ask who oversees hiring for the position.

 This detective work demonstrates your genuine interest in the role. Your research will provide valuable context that makes your cover letter more relevant and targeted. Companies notice when applicants take time to understand their business before applying.

Start strong

The first line of your cover letter creates a significant first impression. Many introduce themselves, stating, “My name is X and I am applying for Y position.” This is not only wasting space but has been given in one of the document- the hiring manager already knows. Instead, begin with enthusiasm about the specific opportunity. 

Reference where you found the listing and why it excited you. Connect the position to your relevant skills immediately.”I was excited to find your Senior Marketing Strategist position on LinkedIn because it is a perfect fit with my five years of experience developing award-winning campaigns for B2B technology companies.”: The strong opening might have said.

” This approach grabs attention and establishes relevance from the first sentence. Your opening paragraph should make the reader want to continue rather than move to the next application. Remember that hiring managers often decide within seconds whether a letter deserves their full attention.

Emphasize your value

The employer is trying to address Write your cover letter paying close attention to the value of your contribution to the organization. Identify the problem the employer is trying to solve by hiring for this position.. Position yourself as the solution to that problem. While your resume covers your past achievements, your cover letter should connect those experiences to the company’s future needs. 

Recent graduates should emphasize transferable skills and learning potential rather than extensive experience. The ability to adapt and learn quickly has always been prominently placed on employer wish lists. Be prepared to back this with examples. Explain why your special qualifications and experience are best suited for success in this role.

Value proposition matters more than a comprehensive history of your career. Help establish a clear picture of your contribution that the hiring manager will envision going forward. Your cover letter will address the unasked question: “Why should we choose you over another equally qualified person?”

Convey enthusiasm, not desperation

Show true elation about working with the company. Just a bit too enthusiastic and it begins to raise concerns for employers. Say enough to demonstrate interest and motivation uplifts workplace morale. Too much cheer, however, may create another concern altogether.

READ THIS MORE BLOG : The STAR Method

 Balance your excitement with professional confidence. Avoid using phrases such as “dream job” or “I would do anything to work here” that will undermine your position. Instead, highlight what you’re interested in about the role or organisation. For example: “Your company’s most innovative approach to sustainability is just right for what I’m all about and what I’ve done in my career with green marketing initiatives.”

This communicates enthusiasm grounded in professional relevance. Remember that employers want team members who are passionate but also discerning about their career choices. Your enthusiasm should come across as a thoughtful assessment of mutual benefit rather than desperate pleading.

Find a proofreader

Ask someone else to review your cover letter before submission. Even excellent writers benefit from another perspective. A fresh set of eyes will catch typos, grammatical errors, and unclear phrasing that you might miss. 

Choose a proofreader who knows you well but will give honest feedback. They can tell you if the letter accurately represents your voice and personality. Beyond technical correctness, a good proofreader evaluates whether your message comes across as intended. They can identify statements that sound arrogant, vague, or unconvincing. 

This feedback allows you to refine your presentation before employers see it. The proofreading stage prevents embarrassing mistakes that could disqualify an otherwise strong application. Consider this step essential quality control rather than optional fine-tuning. Your attention to detail in communication reflects your likely performance on the job.

The first draft

Your first draft serves as a starting point rather than a finished product. Begin by applying the principles of strong openings and value emphasis. Address the hiring manager by name and immediately connect your skills to the position.

 In the sample first draft, Elainy writes: “Dear Maureen and hiring team, I saw your listing on LinkedIn and am excited because this is exactly the job that I’ve been looking for to showcase my skills in video production and production management.” She then outlines her relevant experience and expresses interest in joining the team.

The final draft

The final draft incorporates feedback and polishing to create a compelling narrative. After several revisions, Elainy transforms her letter into something more personal and impactful. Her revised letter maintains the strong opening but adds specific examples of her work process and perspective.

 She describes her approach to video production as viewing it like a puzzle and explains her collaborative method. The final version includes concrete details that demonstrate both technical skills and soft skills. It references her personal website for work samples and mentions specific company products she’s experienced. 

Cover letter example

The example cover letter provides a model of the principles in action. It begins with enthusiasm about the specific position advertised on LinkedIn. The writer immediately connects their experience to the company’s focus on high-quality management content. 

The second paragraph outlines both technical qualifications and a thoughtful approach to the work. They describe video production as a puzzle and explain their collaborative process. This reveals both skills and working style. 

How to Craft a Resume That Tells Your Story (and Lands Interviews)

Your resume works alongside your cover letter to present your professional narrative. While the cover letter expresses personality and motivation, your resume provides evidence through accomplishments. 

Structure your resume to highlight relevant achievements rather than just listing responsibilities. Use metrics and specific outcomes whenever possible. Tailor each resume to the specific job description by matching keywords and prioritizing relevant experiences. Consider the document from the employer’s perspective.

Frequently Asked Questions

Should I use a template for my cover letter?

Templates can provide structure, but customize extensively. A recognizable template signals low effort to hiring managers who review hundreds of applications.

How do I address salary requirements in a cover letter?

Only mention salary if explicitly requested in the job posting. When required, provide a range based on research rather than a specific figure. 

Is it acceptable to follow up after sending a cover letter?

Follow up once after one week if you haven’t received confirmation. Send a brief, professional email referencing your application and reiterating your interest. 

Should my cover letter repeat information from my resume?

Your cover letter should complement, not duplicate your resume. Reference key achievements from your resume, but focus on explaining their relevance to this specific position and adding context that reveals your thinking and approach.

How personal should I get in a cover letter?

Include enough personality to sound human but maintain professionalism. Personal anecdotes should directly relate to professional qualities. 

Conclusion

A flawless cover letter contains a professional side and some emotional attachment. It would be conventional but with an opportunity for your voice to shine through. Keep in mind that hiring managers read these documents for insight not only into what you have done but how you think and communicate.

This is the moment to spell out what you would need to do to fulfill the employer’s needs. Open with a bang, do research, offer evidence of your worth, and express enthusiasm.

Subject your work through the feedback loop until it is a true and legitimate  representation of your best professional self; Your cover is both an introduction and an argument for yourself.